Hi, I'm Will.

I’m a videographer, creative storyteller, and marketing professional based in Asheville, North Carolina. My background with storytelling started long before I ever held a camera—rooted in a love for music, film, and the power of a well-crafted story.

My background blends marketing, filmmaking, and brand development. As Director of Marketing for a behavioral healthcare network, I’ve built multi-channel campaigns, led rebrands, and overseen everything from production to performance data. My work allows me to blend creativity with strategy, using video and digital marketing to engage audiences in an authentic way — I like the challenge of creating work that looks beautiful but also works hard.

Outside of my full-time role, I take on freelance projects that range from branded films and short documentaries to weddings and live events. My favorite part of the process is finding truth in the moment, that intersection where planning meets something real.

When I’m not directing or editing, I’m usually making music, playing board games with friends, or chasing whatever new idea I can’t stop thinking about. Whether it’s a video, a campaign, or a full brand story, my goal is always the same: to make something that feels alive and leaves an impression.

Things I Love

• The challenge of capturing real, unscripted moments

• Writing music, even if only for myself

• Exploring new places with my Sony A7III

Fun Facts

• I started in video as a way to document my surroundings and never stopped

• I balance my creative side with strategy and marketing

• I once thought I’d focus solely on music, until I realized visuals tell a story, too